Tourism 12: A course for all seasons Submitted by Jon Buston

Tourism 12 can be a valuable tool for the adult learner who seeks to learn and interact with the environment on a personal, business, and social level.

1. The Value of Tourism
   • Renewable resource
   • 22.5 billion visitors to BC in 2000
   • $9.5 billion in revenue
   • 110,000 BC jobs directly related to tourism
   • Promotes clean environment, develops new markets, has a ripple effect on the economy
     
     
2. Understanding the Mechanics and Concepts
   1. factors related to tourism growth
      • Rise in personal income and leisure time
      • Calm political climate
      • Improvements in transportation
      • Increase in number of seniors
        
        
   2. The “8” sectors
      • Food/beverage
      • Transportation
      • Accommodation
      • Attractions
      • Events/conferences
      • Tourism services
      • Travel trade
      • Adventure tourism
      • Aboriginal tourism
        
        
   3. The “4 Ps” of marketing
      • Product
      • Price
      • Place
      • Promotion
        
        
3. Development of world views
   • Start locally, lead to BC, rest of Canada, Pacific Rim, then rest of the world
   • Study local stories, cultures, famous people, and geographical features
   • Have students develops their own brochures and travel itineraries
     
     
4. Enabling
   • Super Host
   • Serving it Right
   • Food Safe
   • Encourage life-long learning
     
     
5. Creating space / combining skills
   • Allow creativity: use roleplaying, poetry, music, food, photos, slides, powerpoint, field trips, volunteerism

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